Post by Ghul on Jun 28, 2014 15:42:06 GMT -6
Since I started publishing under the North Wind Adventures brand, I've been using two logos. The first one was a simple hexagon with the company name in a narrow sans-serif font:
Simple, but a little boring.
Then came the "Sleepy Xathoqqua" image by Ian Baggley. The idea behind this logo rose up unintentionally. You see, at one point during the early development of the game, I was considering a wooden box with a laser engraved logo on the cover. I wanted to use Ian's image of the Xathoqqua eye found in the game, but without the smoky background, but Ian wanted to draw something all-new. I suggested something more tribal. By the time he finished it, I already knew I wasn't going to put the AS&SH game in a wooden box due to the exorbitant shipping costs involved. Now I had a second logo, and I didn't know what to do with it, so I started using them both on everything. Maybe not the brightest idea. Here is the Xathoqqua logo:
A very nice piece. However, in recent months I contemplated scrapping Baggley's Xathoqqua image, because despite its fine quality, I didn't feel it said anything about the brand. Ian felt it was a design that could be carried for years, representing a plethora of adventures, supplements, and so forth, but I never quite agreed, even though I liked the art. I was prepared to scrap it and start fresh. But then I came to my senses! Inspired by another (non-gaming) company's simple yet effective logo, today I spent about three hours designing the following presentation:
I think this captures exactly the sort of thing I was looking for. Vivid, distinctive art, clear and concise text, and a nice blend of contrast. Depending on the application, I could reverse the colors, too.
Simple, but a little boring.
Then came the "Sleepy Xathoqqua" image by Ian Baggley. The idea behind this logo rose up unintentionally. You see, at one point during the early development of the game, I was considering a wooden box with a laser engraved logo on the cover. I wanted to use Ian's image of the Xathoqqua eye found in the game, but without the smoky background, but Ian wanted to draw something all-new. I suggested something more tribal. By the time he finished it, I already knew I wasn't going to put the AS&SH game in a wooden box due to the exorbitant shipping costs involved. Now I had a second logo, and I didn't know what to do with it, so I started using them both on everything. Maybe not the brightest idea. Here is the Xathoqqua logo:
A very nice piece. However, in recent months I contemplated scrapping Baggley's Xathoqqua image, because despite its fine quality, I didn't feel it said anything about the brand. Ian felt it was a design that could be carried for years, representing a plethora of adventures, supplements, and so forth, but I never quite agreed, even though I liked the art. I was prepared to scrap it and start fresh. But then I came to my senses! Inspired by another (non-gaming) company's simple yet effective logo, today I spent about three hours designing the following presentation:
I think this captures exactly the sort of thing I was looking for. Vivid, distinctive art, clear and concise text, and a nice blend of contrast. Depending on the application, I could reverse the colors, too.
